tag:blogger.com,1999:blog-7317396141159224265.post8982977627621765336..comments2023-11-02T13:12:21.875+05:30Comments on Orchard Fresh: A Link A Day # 33: T-Mobile's Flash Mob ActFresh@Orchardhttp://www.blogger.com/profile/09887158162913287197noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-7317396141159224265.post-59489580570942381512009-01-20T10:46:00.000+05:302009-01-20T10:46:00.000+05:30Interesting aside. Place: Abu Dhabi. Agency: Team,...Interesting aside. Place: Abu Dhabi. Agency: Team, Young & Rubicam. Campaign: Keep the city clean. Ambient/Guerrilla idea: Improv skits/fights/arguments breaking out between groups of 'litterers' and 'activists' planted at the site to attract people's attention to the problem. Result: Summarily rejected. The key is getting clients to buy into such things. I think the biggest problem in advertising in less advanced advertising markets like the Middle East and India is people who can sell fresh ideas.Subramaniam Avinashhttps://www.blogger.com/profile/07854755090851944419noreply@blogger.com