Saturday, October 31, 2009

Black Pencil's Pallavi Snags 2nd Prize at the Ability International Film Festival



Young Pallavi Sharma of Black Pencil has done us all proud by bagging the second prize at the 60 Seconds to Fame short film festival hosted by the Ability Foundation. Considering that the Jury comprised such eminent craftsmen like the Oscar winner Resul Pookutty, ace director Balu Mahendra and actress Shobana, it's indeed some achievement. To check out the film, go here.

Posted by Anantha

Friday, October 30, 2009

Short Film Watch: The Horribly Slow Murderer with the Extremely Inefficient Weapon

If you've got 10 minutes of free time, there's no better way to spend it...



Posted by Anantha

A Link A Day # 293: Canal Plus Wardrobe

Dunno how I missed this beautiful spot. It's been making waves for 4 weeks now. Fabulously told. Sure Gold at the Cannes. Watch it. If you've already seen it, rewatch it, will ya?



Posted by Anantha.

A Link A Day # 292: HTC You

How do you keep a commercial with a 60-second near-banal v/o interesting? HTC manages that with a simple turn of phrase in the end. Literal visual commercial salvaged in the end by a nice thought...



Posted by Anantha

A Link A Day # 291: Tiger Beer Halloween

Same setting as the previous Zip commercial. This one's less contrived and more fun. Conceived by JamesYap, Ian Lee, Ramanjit Singh, Alex Wong of Saatchi & Saatchi Malaysia. Made by Velocity Films.



Posted by Anantha.

The ASCI Code on Surrogate Advertising

The Advertising Standard Council of India (ASCI) has laid down specific rules and guidelines prohibiting surrogate advertising.

Section 6 of the ASCI Code states: ‘Advertisements for products whose advertising is prohibited or restricted by law or by this Code must not circumvent such restrictions by purporting to be advertisements for other products the advertising of which is not prohibited or restricted by law or by this Code. In judging whether or not any particular advertisement is an indirect advertisement for product whose advertising is restricted or prohibited, due attention shall be paid to the following:

(a) Visual content of the advertisement must depict only the product being advertised and not the prohibited or restricted product in any form or manner
(b) The advertisement must not make any direct or indirect reference to the prohibited or restricted products
(c) The advertisement must not create any nuances or phrases promoting prohibited products.

Extracted from Exchange4media.com.

Posted by Anantha.

Thursday, October 29, 2009

Youtube Gems: When to take my name off the door by Leo Burnett



Posted by Anantha

A Link A Day # 290: Evolution of Logos



All the sleek logos you see today didn't pop out overnight. It took years of effort for companies to gather the courage for a brand face lift. Apple, Canon, Sony and Nokia must thank their lucky stars for considering a makeover. The Best-ad blog has done a sterling job of putting together a comprehensive list of before-afters. Do check it out.

Posted by Anantha.

Experts – Really?

We are in the communication business. But how much do we communicate both internally in the agency and externally.

And I am not talking about ‘job status’ meetings, and ‘target & finance updates’; talking about real solid conversations that will help keep us the title of ‘advertising is the art of communication’. How much are we tuned into the new way of doing stuff? How well do we know social bookmarking; the difference between Delicious, Digg, and StumbleUpon?

Has anyone read or twittered ‘baked in’? What are the most efficient, cost effective OOH options coming up? Wake up guys, we the so called experts and know far less that a 19 year old. Any ideas on how to keep everyone abreast or one step ahead of the curve?

Posted by Monica.

Wednesday, October 28, 2009

David Shepherd is no more

I'm sure many of us have watched this man and his umpiring partner Dickie Bird many a time on TV. Leagues ahead in terms of judgement, they brought a certain sense of respect to the profession. If it was a David Shepherd or a Dickie Bird decision, seldom would a player appeal again. David says: In a difficult moment, I would look at the other umpire. All that was needed was a reassuring glance and nod from one to the other.

He passed away yesterday. Do go here to read a fabulous obituary on someone who was a thorough gentleman of the game.

Posted by Murali.

A Link A Day # 289: The Blob

Good usage of dissolves and ambient sounds. In India, we'd have added a background track and would have messed this up...



Posted by Anantha.

A Link A Day # 288: Dentyne Squid

Another predictably Thai commercial for Dentyne Ice. We've seen print versions of this kinda idea. But not a TV spot. BestadsonTV rates it highly. We don't find it that funny though. Nevertheless, worth a watch.



Posted by Anantha

Tuesday, October 27, 2009

A Link A Day # 287: The Plagiarize Song

Tom Lehrer, the mathematician songwriter and pianist, writes the strangest of songs on the strangest of topics. From 'Poisoning Pigeons in the Park' to 'The Elements'. My favourite is the Lobachevsky song. It's about something that concerns us all...Plagiarism!



Posted by Anantha.

Kudos to the boys from the West

Finally, agencies in the US are getting together to tell clients they have balls too. Much has been written about Procurement Departments from the client side negotiating real hard on monies with the winning agency after pitch is over. Now, these agencies have come together to put up stiff resistance to such practices. Ever heard of agencies proposing to send RFPs to clients?

For more dope on these developments, go to adage and read the article.

Posted by Murali.

Yawn, yawn, yawn

If you’ve put your money on the latest willow wielder, think hard. According to Open magazine’s cover article, all that cricket is now eliciting is big yawns. The Champions Trophy apparently drew a miserable all time low TRP of just 1.1%. The reason (OBVIOUSLY) is that there has been too much of cricket and cricketers. All over the place. So unless Dhoni and his boys are going to streak across the ground, they aren’t going to raise anything – no eyebrows, no brand sales. And by the way, football could well be the new cricket. Time to stick Bhaichung Bhutia on those concept layouts?

Posted by Niru.

Harris – man of the moment

With AR Rehman doing fewer and fewer Kollywood projects, the scramble for numero uno down south has never been hotter. And the winner, post diwali, is clearly Harris Jeyraj. Combining ARR's new age sound with an Ilayaraja like sense of melody, he's clearly the one to make Tamilians rock. From Minnalae onwards, the man with the Kalaam like hairstyle (now that Rehman is back to the cropped look) hasn't looked back. And a steady partnership with Surya and Gautam Menon has only helped. With both Ayan and Aadhavan going on to top the charts. For those of you who like good music, solid orchestration and tunes you can actually sing, check out Harris' hits on www.raaga.com.

Posted by Niru.

Monday, October 26, 2009

A Wednesday and Unnaipol Oruvan

Having watched the original and the remake, I should safely say, I enjoyed both. While my vote for a better film goes to A Wednesday, Unnaipol Oruvan is not a bad remake.

While Nasseruddin Shah comes across more powerfully as the common man, Kamal Hassan with his unnatural English accent doesn’t work as well for me. But where the latter scores, is in a scene where the camera captures his motive. For a brief while we see Kamal grip us with breathtaking performance when he describes the brutal torture of a pregnant woman who was stripped in public view. I would say, this was where he peaked in this film. Nasser on the other hand, was understated and brilliant in his portrayal throughout.

This was perhaps one of the rare occasions, that an actor of Mohan Lal’s calibre was a found a little lacklustre in his performance. While I wouldn’t want to compare his role with the original Anupam Kher played, I was expecting him to scorch the screen like he did in Company. But then even fine actors have their bad days, I suppose.

Another view I had is that despite A Wednesday being made to fit the multiplex genre of things, it wouldn’t alienate audiences in B and C class towns. Whereas Unnaipol Oruvan would find it tough in rural centres in TN as Kamal spews venom in a clipped angrez accent. Though the tamil remake has done away with the subtleties of the original for hard-hitting, in your face storytelling, it works wonderfully. Full marks to the writers who have adapted the screenplay to suit the southern sensibilities.

While I was walking out of the theatre after watching Unnaipol Oruvan, someone in the crowd was asking his friend: What has Shruti done in this movie, macha?

Good question, you may say. But with all due respects to her debut as music director, the score doesn’t really stick.

Posted by Murali.

Photographer Watch: Andrea Galvani



Sample more surreal works of Italian photographer Andrea Galvani here.

Posted by Anantha.

Sunday, October 25, 2009

A Link A Day # 285: Musician Ram Sampath

Who scored the Do Co Mo signature tune? Who composed the catchy Close up 'Paas aao na' jingle? Who gave the 'Reclaim your life' campaign a soulful score? Who launched Kailash Kher onto the national stage? Who's the lead singer of the band Color Blind? Who's the composer of the soon-to-be-released Delhi Belly? If you didn't know, it's Ram Sampath. Check out his work here.

Posted by Anantha.

A Link A Day # 284: Axa Evolution

A cliched theme delivered stunningly. The Origami animation was conceived and executed by Tronic Studio. Using 3D Studio Max. I felt a 3-word super could have achieved a better closure for Axa Insurance.

AXA_EVOLUTION from TronicStudio on Vimeo.



Posted by Anantha.