The meltdown feeds on negative sentiment. It gains in strength every time someone spreads gloom and doom. The only way to fight it is by perception management. This is where advertising can help. We need more campaigns that spread cheer. More commercials that kindle hope. More ads that inspire. More copy with wit. More art with soul. These are the times for stand-up comedians, the jokers and the clowns. So get out your gags and get ready to gag the naysayers.
Posted by Anantha.