Friday, November 28, 2008
Monday, November 24, 2008
Client – Refers to someone who purchases something from someone else.
The Truth – The prodigal son who has one hand on the agency’s neck and the other on the agency’s b@#%$.
Creatives – People who belong to the art and copy department in an agency.
The Truth – A fancy term for a bunch of disillusioned writers and whining artists.
Copy – The written word in an advertisement.
The Truth – The chink in the armour of the visual advertising supporter.
Creative Director – The man / woman responsible for the creative output of the agency.
The Truth – A title given to a self-obsessed ego tripper for possessing the ability of practicing slavery among his forces, while being on a permanent paid vacation.
Consumer – A person who uses a product or service.
The Truth – The only reason why research guys get their salaries.
Posted by Murali
- Where's the brief?
- You call this a brief?
- I like the font you've used in the brief.
- Where's the insight?
- When do you need it?
- F*ck off.
- Go take a jump.
- This is unacceptable.
- I think I've cracked it…
- I have a fantastic idea…
- The scene opens in a beach in Australia…
- Is it hot?
- Will it win?
- It's been done before.
- I did this some ten years ago.
- There's a thought there…
- I have a better idea…
- It's a good idea but will it work?
- I think it will get a nomination.
- Fabulous idea. We should park it for some other client…
- We have the idea. We just need a logo.
- Can we get this released before December 31stt?
- Is the font size too big?
- Let's not put our key number on this ad.
- Let's upload it to the Archive.
- I think I've earned my salary for the year.
- I'll buy you a beer if you can sell this ad.
- I am not coming for the meeting…
- We've looked at it from all angles…
- We are quite excited with the work…
- I am sure you'll love it…
- Of course, your customers will get it!
- Trust me, the campaign will work.
- Bastards they killed it.
- The joker didn't get the ad.
- He can't tell his arse from his elbow.
- I am not gonna work on it
- You have two options. Take it or leave it.
- Come let's go for a smoke.
- What are you doing for lunch?
- Let's sleep over it.
- We've started brainstorming.
- We are working on it.
- We are not happy with the idea.
- Call up the client and postpone the meeting.
- I think I deserve a break.
- Let's hire some good looking chicks.
- Did you see that commercial? It was terrible.
- How many metals did O&M get?
- I am quitting.
Monday, November 17, 2008
Posted by Anantha.
Posted by Anantha.
Watch it here: http://www.youtube.com/watch?v=pucdJHjZaqs
You can watch it with transcript here:
Ali G at Harvard. You can’t miss this one.
Will add to the list when I can. Till then, hear, here.
Posted by Ajay Menon.
Friday, November 14, 2008
Check out the story here
Posted by Deepan
At least in the minds of avid netizens today.
While the blogger finds innumerable reasons, to punch in his thoughts,
the non-blogger is saddled with pure inertia.
And in some cases complete disinterest too.
Now if you were to believe Joseph Jaffe,
your blog could be the most formidable armour for your career.
It’s a pat on the back to all my blogging friends.
And a wake-up call to my non-blogging mates.
Posted by Murali
Thursday, November 13, 2008
Posted by Anantha.
Tuesday, November 11, 2008
P.S. Don’t you think we should try it at our offices.
Enthusiastic participation assured.
Posted by Nirupama
I also gathered that there could at least be 4 people in America with the name Britney Spears.One more profound thing I learnt was Osama Bin Laden's personal power animal is the Spotted Skunk. And numerologically, Barack Obama is a critical thinker who overponders an issue.
Now for the interesting part. I did a quick analysis of what our names meant. Go on a clicking spree to find out what the site says about Thomas Xavier, Sagar Prajapati, Rajeev Rakshit, Nirupama Venkatasubramanian, Deepan Ramachandran, Shane Alemao, Mary Alphonso, Queen Rose, Hemant Kumar and Ajay Menon. If I've missed out your name that's because I dunno how to spell out. So my request is do go to Is This Your Name and check out what it throws up.
Posted by Anantha
And after that, if you want to learn about him, read this, this, this, this and this. Here's a small extract from one of his interviews to get you excited about Lois:
"My first ad there—my very first day—was for a CBS show about how food gets delivered to New York. So I called a photographer and told him to get a fish—I wanted to have the fish saying, "How do I get to New York?" That first day, there was a memo from the business guy to all the art directors, saying, "You got to return props. I know you guys are keeping the props. I don't care what the props are, I want them delivered to my office." So after the shoot, I get the photographer to give me the fish. Then at ten o'clock at night, I leave the fish in the guy's office with a note that says "As requested" and sign my name: George Lois."
Posted by Anantha
Friday, November 7, 2008
Banner Ads – Online ads in a website.
Bleed – An ad with impressions up to the edges.
The Truth – The state at which agencies are during recession.
The Truth – A pg3 topic for agency heads and a major reason for heartburn among subordinates.
Posted by Murali
A sarcastic Rohinton Mistry
Shashi Tharoor with a liberal sprinkling of F words
Sorry, but that sums up the "White Tiger" in my opinion.
As for originality, remember the old tamil joke oru G naal T?
Posted by Nirupama
TORCHARD PUZZLE # 1
Clue-1: The headline of a Volkswagen ad about one Inspector Kroner.
Clue-2: Cannes Lions 2007 Film Grand Prix Winner
Clue-3: What the outdoor advertising Oscar is called in America.
Clue-4: Foote and Cone precede him.
Clue-5: The Thai caterpillar commercial was for created for this tea brand.
Clue-6: The Director of the '1984' Apple ad.
Clue-7: The Great Freddy Birdie's art partner.
Clue-8: 'Put a tiger in your tank' was this brand's slogan.
Clue-9: The man who gave FCUK its name.
Clue-10: Famous font designed by Carol Twombly.
What's the acrostic?
Post your answers in the comments section.
Posted bt Anantha
Wednesday, November 5, 2008
It's the answer told by lines that stretched around schools and churches in numbers this nation has never seen; by people who waited three hours and four hours, many for the very first time in their lives, because they believed that this time must be different; that their voice could be that difference.
It's the answer spoken by young and old, rich and poor, Democrat and Republican, black, white, Latino, Asian, Native American, gay, straight, disabled and not disabled - Americans who sent a message to the world that we have never been a collection of Red States and Blue States: we are, and always will be, the United States of America.
It's the answer that led those who have been told for so long by so many to be cynical, and fearful, and doubtful of what we can achieve to put their hands on the arc of history and bend it once more toward the hope of a better day.
It's been a long time coming, but tonight, because of what we did on this day, in this election, at this defining moment, change has come to America.
I just received a very gracious call from Senator McCain. He fought long and hard in this campaign, and he's fought even longer and harder for the country he loves. He has endured sacrifices for America that most of us cannot begin to imagine, and we are better off for the service rendered by this brave and selfless leader. I congratulate him and Governor Palin for all they have achieved, and I look forward to working with them to renew this nation's promise in the months ahead.
I want to thank my partner in this journey, a man who campaigned from his heart and spoke for the men and women he grew up with on the streets of Scranton and rode with on that train home to Delaware, the Vice President-elect of the United States, Joe Biden.
I would not be standing here tonight without the unyielding support of my best friend for the last sixteen years, the rock of our family and the love of my life, our nation's next First Lady, Michelle Obama. Sasha and Malia, I love you both so much, and you have earned the new puppy that's coming with us to the White House. And while she's no longer with us, I know my grandmother is watching, along with the family that made me who I am. I miss them tonight, and know that my debt to them is beyond measure.
To my campaign manager David Plouffe, my chief strategist David Axelrod, and the best campaign team ever assembled in the history of politics - you made this happen, and I am forever grateful for what you've sacrificed to get it done.
But above all, I will never forget who this victory truly belongs to - it belongs to you.
I was never the likeliest candidate for this office. We didn't start with much money or many endorsements. Our campaign was not hatched in the halls of Washington - it began in the backyards of Des Moines and the living rooms of Concord and the front porches of Charleston.
It was built by working men and women who dug into what little savings they had to give five dollars and ten dollars and twenty dollars to this cause. It grew strength from the young people who rejected the myth of their generation's apathy; who left their homes and their families for jobs that offered little pay and less sleep; from the not-so-young people who braved the bitter cold and scorching heat to knock on the doors of perfect strangers; from the millions of Americans who volunteered, and organized, and proved that more than two centuries later, a government of the people, by the people and for the people has not perished from this Earth. This is your victory.
I know you didn't do this just to win an election and I know you didn't do it for me. You did it because you understand the enormity of the task that lies ahead. For even as we celebrate tonight, we know the challenges that tomorrow will bring are the greatest of our lifetime - two wars, a planet in peril, the worst financial crisis in a century. Even as we stand here tonight, we know there are brave Americans waking up in the deserts of Iraq and the mountains of Afghanistan to risk their lives for us. There are mothers and fathers who will lie awake after their children fall asleep and wonder how they'll make the mortgage, or pay their doctor's bills, or save enough for college. There is new energy to harness and new jobs to be created; new schools to build and threats to meet and alliances to repair.
The road ahead will be long. Our climb will be steep. We may not get there in one year or even one term, but America - I have never been more hopeful than I am tonight that we will get there. I promise you - we as a people will get there.
There will be setbacks and false starts. There are many who won't agree with every decision or policy I make as President, and we know that government can't solve every problem. But I will always be honest with you about the challenges we face. I will listen to you, especially when we disagree. And above all, I will ask you join in the work of remaking this nation the only way it's been done in America for two-hundred and twenty-one years - block by block, brick by brick, calloused hand by calloused hand.
What began twenty-one months ago in the depths of winter must not end on this autumn night. This victory alone is not the change we seek - it is only the chance for us to make that change. And that cannot happen if we go back to the way things were. It cannot happen without you.
So let us summon a new spirit of patriotism; of service and responsibility where each of us resolves to pitch in and work harder and look after not only ourselves, but each other. Let us remember that if this financial crisis taught us anything, it's that we cannot have a thriving Wall Street while Main Street suffers - in this country, we rise or fall as one nation; as one people.
Let us resist the temptation to fall back on the same partisanship and pettiness and immaturity that has poisoned our politics for so long. Let us remember that it was a man from this state who first carried the banner of the Republican Party to the White House - a party founded on the values of self-reliance, individual liberty, and national unity. Those are values we all share, and while the Democratic Party has won a great victory tonight, we do so with a measure of humility and determination to heal the divides that have held back our progress. As Lincoln said to a nation far more divided than ours, "We are not enemies, but friends...though passion may have strained it must not break our bonds of affection." And to those Americans whose support I have yet to earn - I may not have won your vote, but I hear your voices, I need your help, and I will be your President too.
And to all those watching tonight from beyond our shores, from parliaments and palaces to those who are huddled around radios in the forgotten corners of our world - our stories are singular, but our destiny is shared, and a new dawn of American leadership is at hand. To those who would tear this world down - we will defeat you. To those who seek peace and security - we support you. And to all those who have wondered if America's beacon still burns as bright - tonight we proved once more that the true strength of our nation comes not from our the might of our arms or the scale of our wealth, but from the enduring power of our ideals: democracy, liberty, opportunity, and unyielding hope.
For that is the true genius of America - that America can change. Our union can be perfected. And what we have already achieved gives us hope for what we can and must achieve tomorrow.
This election had many firsts and many stories that will be told for generations. But one that's on my mind tonight is about a woman who cast her ballot in Atlanta. She's a lot like the millions of others who stood in line to make their voice heard in this election except for one thing - Ann Nixon Cooper is 106 years old.
She was born just a generation past slavery; a time when there were no cars on the road or planes in the sky; when someone like her couldn't vote for two reasons - because she was a woman and because of the color of her skin.
And tonight, I think about all that she's seen throughout her century in America - the heartache and the hope; the struggle and the progress; the times we were told that we can't, and the people who pressed on with that American creed: Yes we can.
At a time when women's voices were silenced and their hopes dismissed, she lived to see them stand up and speak out and reach for the ballot. Yes we can.
When there was despair in the dust bowl and depression across the land, she saw a nation conquer fear itself with a New Deal, new jobs and a new sense of common purpose. Yes we can.
When the bombs fell on our harbor and tyranny threatened the world, she was there to witness a generation rise to greatness and a democracy was saved. Yes we can.
She was there for the buses in Montgomery, the hoses in Birmingham, a bridge in Selma, and a preacher from Atlanta who told a people that "We Shall Overcome." Yes we can.
A man touched down on the moon, a wall came down in Berlin, a world was connected by our own science and imagination. And this year, in this election, she touched her finger to a screen, and cast her vote, because after 106 years in America, through the best of times and the darkest of hours, she knows how America can change. Yes we can.
America, we have come so far. We have seen so much. But there is so much more to do. So tonight, let us ask ourselves - if our children should live to see the next century; if my daughters should be so lucky to live as long as Ann Nixon Cooper, what change will they see? What progress will we have made?
This is our chance to answer that call. This is our moment. This is our time - to put our people back to work and open doors of opportunity for our kids; to restore prosperity and promote the cause of peace; to reclaim the American Dream and reaffirm that fundamental truth - that out of many, we are one; that while we breathe, we hope, and where we are met with cynicism, and doubt, and those who tell us that we can't, we will respond with that timeless creed that sums up the spirit of a people: Yes We Can. Thank you, God bless you, and may God Bless the United States of America.
Posted by Anantha
Posted by Niru
Tuesday, November 4, 2008
The Truth – A racquet where creatives develop gigantic egos, suits develop incurable ulcers and clients develop indecisive skills to skillfully distract the consumer.
Advertising Agency – A firm involved in the service business dedicated to creating, planning and handling advertising / communication for its clients. (Source: Wikipedia)
The Truth – The only place that guarantees thicker skin as a makeover. Without a transplant!
Art Director – An art savant in-charge of the art department and responsible for the art that comes out of the agency.
The Truth – A quiet soul (mostly from Maharashtra and West Bengal), who rarely speaks. And if he/she does, would be vociferous about reducing the logo size beyond recognition.
Awards – Yardstick to measure creativity.
The Truth – A shortcut creatives take to double their salaries (and their egos).
Account Executive – The lowest yet pivotal link in the Account Management ladder.
The Truth – The hapless soul who learns to smile when being whipped by the boss, client and creatives at the same time.
Posted by Murali
Monday, November 3, 2008
Despite having a thousand art directors, we are stuck with the same old fonts. Shame on us. Can't our art schools do something about it? Should we wait for Microsoft and Google to create machine-made indic fonts?
I think the key reason why no one's really bothered to create vernacular fonts is no one knows how to convert their typefaces into machine fonts. Thankfully this can no longer be proffered as an excuse. Fontifier has solved all these problems. This site lets you convert your handwriting into a font!
If the 15 art directors in Orchard (ok, I made up the number), can use this software to create even 100 vernacular fonts, we would be starting a new movement Think about it: we'd be motivating hundreds of other art directors to create funky fonts. Who knows we may even spawn a desi dafont. But are we up to it? Do we really want to put Shakti Lasers out of business?
PS: I announce a reward of 1000 rupees each for the first five vernacular fonts created and uploaded on this blog. Let's see who pockets my largesse (or should that be smallesse?).
Posted by Anantha
Usage: I sat through the CRAP dished out by the Account Planners.
C+V: Control C + Control V
FIFA: Fabricated Ideas For Awards
Usage: Is Cannes the ultimate FIFA cup?
FLEA: Free Lancers Employed by Agencies
Usage: Suits love FLEAs because they are deadline friendly.
KISS: Killed Internally by Sadistic Suits
Usage: Award winning ideas always get KISSed.
PAD: Pretty Art Director
Usage: This agency needs more PADs.
PMS: Potty Mouthed Suit
Usage: Why the hell did they hire that PMS, he's such a pain!
SCAR: Sexy Campaigns Aborted by Research
Usage: I have many SCARs in my portfolio.
SLOB: Slimy Lecherous Obnoxious Boss
Usage: That SLOB spends all day recruiting interns.
SSDD: Same Shit Different Designation
Posted by Anantha