Tuesday, December 22, 2009

Monday, December 21, 2009

The best of Tony Davidson and Kim Papworth

Ladies and Gentlemen, here's something truly inspiring. A dekko into the work of the awesome creative duo - Tony Davidson and Kim Papworth of Wieden & Kennedy London. For the record, they have recently been promoted as partners, Wieden & Kennedy global network.

So, go here and take a bow.

Courtesy: Campaign.

Posted by Murali.

The top 10 TV ads from the UK in 2009

Campaign magazine has put out its list of the top ads produced from the UK in 2009. My take is that nothing's earth-shattering as an idea (except for perhaps, Cadbury Golf and Audi), but most of them have scored really high on craft and artistry.

Go check them out here.

Posted by Murali.

Saturday, December 19, 2009

Friday, December 18, 2009

Big ideas!

For all of us in the ideas business, a must see.

A company that specializes in idea based makeover.

Go here to check out.

Thursday, December 17, 2009

Remembering MJ

Nice piece of work for MTV by BBDO Dusseldorf.

Courtesy: BrandDNA blog.

Posted by Murali.

Wednesday, December 16, 2009

Move over Ms.Marple

To those of us who’ve spent countless afternoons discovering bodies hidden in picture perfect English parsonages, Europe’s latest detective sensation might come as a huge culture shock. The Lisbeth Salander trilogy, about a bisexual, genius hacker and mentally disturbed woman, is not only a top ranking book, but a fairly successful movie franchise as well. Hollywood too is on the trail, with rumours that Quentin Tarantino, George Clooney and Brad Pitt, are all eager to grab the rights! Warning: don’t’ start off until you get all three books, it’s fairly unputdownable. And the denouement is only in the last book.

Posted by Niru.

Google Chrome - A film by BBH

Posted by Murali.

I twitter…

...you twitter, she twitters, he twitters, they twitter, we twitter, thou twitterest...don't be surprised, twitter has become the No.1 word in English in 2009, according to the Global Language Monitor. So get twittering or get left out. See the full article here.

Posted by Niru.

Sexy Pilgrim - Viral Watch

3 million hits in one week, number one on the viral charts. Check it out here.

Posted by Niru.

Blast from the past # 20

Apart from triggering off feelings of nostalgia, old ads have a purpose to prove. Ask O&M. They're running David Ogilvy's ads from the 1950s, both as a tribute and as an eye catching way to promote the product. A lesson for our trend obsessed and now culture freaks?

Go here to see.

Posted by Niru.

Haagen Dazs opens its first outlet in Delhi. And Indians weren't allowed inside

If you are an Indian without an international passport, you would have been denied entry into Haagen Dazs's first outlet in India. Read this ridiculous report here.

Courtesy: Agency Spy.

Posted by Murali.

Tuesday, December 15, 2009

Is this a joke?

Considering the situation Tiger Woods is in, this ad seems like a funny coincidence to run in the media. I spotted this in one of the blogs.

Posted by Murali.

Sunday, December 13, 2009

Album Art # 9

Pat Metheny Group - Imaginary Day. That's what the graphic code says, when you decipher it. This lovely piece of art designed by Sagmeister, took the album art world by storm. Except for the track credits, every piece of information in the album was replaced by this image code. The CD inside was used as the image decoder. All you need to do was to rotate the CD and the code gets revealed.

Courtesy: Sleevage.com

Posted by Murali.

Friday, December 11, 2009

Trevor Beattie partly funds the new British movie 'Moon'

This has the trappings of stars written all over it. Right from the ratings it has got to the director and the people behind it. It's directed by David Bowie's son Duncan Jones. Incidentally, this is his first feature. Partly produced by the enfant terrible of British advertising, Trevor Beattie, Moon also has actors like Kevin Spacey and Sam Rockwell in it.

View the trailer here.

Posted by Murali.

Thursday, December 10, 2009

Blast from the past # 19

An old Kissan jam ad done by Maa. Back in the '80s.

Courtesy: Soumyadip's killer vintage ad blog.

Posted by Murali.

What are you going to tell your clients this new year?

Something fresh. Something thought-provoking. Something they need to know. Yeah, before you make your list, here's a nice article I read in Adage. Maybe this can get your grey cells cracking.

Here we go.

Posted by Murali.

Tuesday, December 8, 2009

Fabulous piece by 1pointsize

Art Director / Illustrator: Gopi Prasanna
Writer: E Prakash

Kudos to the team.

Posted by Murali.

Personal Branding - How serious are you?

Stuart Parkin on Adage, gives you a compelling reason to brand yourself in the market. Practice what you preach is what he says. You tell marketers to care and nurture their brands, while you shy away from doing so about a brand that's as unique - you.

Read the story here. And on the same note, a friend of mine, an ex-advertising bloke is into personal branding in a big way. Do check out his site here.

Posted by Murali.

Sunday, December 6, 2009

User generated content or Loser generated content?

Ask Charlie Brooker of The Guardian. He invects venom on content created by consumers and wonders why creatives get paid. If users are anyway coming up with the shit (sorry, that's the way he uses language).

Savour this: "TV advertising used to work like this: you sat on your sofa while creatives were paid to throw a bucket of shit in your face. Today you're expected to sit on the bucket, fill it with your own shit, and tip it over your head while filming yourself on your mobile. Then you upload the video to the creatives. You do the work; they still get paid. Hail the rise of "loser-generated content"; commercials assembled from footage shot by members of the public coaxed into participating with the promise of TV glory. The advantages to the advertiser are obvious: it saves cash and makes your advert feel like part of some warm, communal celebration rather than the 30-second helping of underlit YouTube dog piss it is."

Go here to read the whole story.

Posted by Murali.

Thursday, December 3, 2009

Social Network - A movie on Facebook founders

Renowned director David Fincher is making a movie based on the genesis of Facebook. Eisenberg will play the character of Mark Zuckerberg and Justin Timberlake plays the character of Sean Parker, the Napster co-founder and Facebook's president. Watchout for its release next year. More about the movie here.

Posted by Murali.

Wednesday, December 2, 2009

Lemonade - The layoff movie

Lemonade is a 40-minute documentary about people who were laid off in the US. And how they changed their lives after being pink slipped. Produced by Erik Proulx, this film has a variety of stories. There's a woman who lost her job and started a yoga business, a man who lost his job and changed his gender, a man who went for an interview and found himself starring in a TV commercial etc.

Watch the trailer here.

Posted by Murali.

Tuesday, December 1, 2009

The Last of A Link A Day: Stella Artois Recylage De Luxe

Mother has created a fictional sixties show to plug the eco-friendly aspects of Stella Artois. It's a totally fresh approach. I have my doubts about the basic proposition. But execution is super...

PS: And that happens to be my last post. Adios Amigos.

Posted by Anantha.

Swedes and their disregard for advertising

If there is one country which doesn't care for advertising, it's Sweden. They believe they have a much more potent marketing medium in their armoury - digital. Swedes are known to be the digital gurus of the world. Some of the best digital shops are based there and you can see their might and prowess over new media in the number of metals they snag at international fests.

Read why they are nonchalant towards advertising and the effects of digital that has Sweden and the rest of the marketing world in raptures.

Posted by Murali.