Isn't Diesel stupid?

Diesel's latest campaign in the US says: Be stupid. Is it their way of saying 'be crazy' or 'be wild' or perhaps 'be screwed up in your heads'? Dunno for sure. But to finger a Siberian tiger or get squashed by an elephant is not something that appeals to the generation they are talking to. Here are some pics from the campaign, anyway.

Posted by Murali.

The Last of A Link A Day: Stella Artois Recylage De Luxe

Mother has created a fictional sixties show to plug the eco-friendly aspects of Stella Artois. It's a totally fresh approach. I have my doubts about the basic proposition. But execution is super...



PS: And that happens to be my last post. Adios Amigos.

Posted by Anantha.

A Link A Day # 317: Anti-Obama Billboard

Phil Wolf, a dyed-in-the-wool conservative and car dealer, just can't digest the fact that White America has elected Obama. So he's erected this billboard that tries to raise a stink over Obama's birth certificate. For more, read this piece of news.

Pix via Fox31.

Posted by Anantha.

A Link A Day # 316: Inpes Chance

Posted by Anantha.

A Link A Day # 315: Boag's Pure Ad

Posted by Anantha

A Link A Day # 314: Where books come to life

Posted by Anantha.

A Link A Day # 313: Axe Destiny

Posted by Anantha.

A Link A Day # 312: Planestupid.com

Posted by Anantha.

A Link a Day # 311: Where to sell your good logos for 300 dollars

Brandstack is the newest kid on the block in the logo market space. I like the site. It's simple in concept and it strikes the right balance between the designer's and the client's interests. If you're into logos, all you have to do is upload your logo, price it ($300 is the norm) and put it up for sale. If the client asks for a modification, you gracefully accept it. That's all. The affected party will be Logopond. But the place will cope as it's primarily an inspiration site. If you ask me, Logopond is for the artist in you and Brandstack for the moneymaker in you.

Posted by Anantha

A Link A Day # 310: Shiny Suds

Posted by Anantha.

A Link A Day # 309: Nat Geo Live Curious

Posted by Anantha.

A Link A Day # 308: The Helium Orchestra

Nice viral for Alfa Romeo by Fabbrica Virali...



Posted by Anantha.

A Link A Day # 307: Volswagen Polo Rumour

Posted by Anantha.

A Link A Day # 306: Fevicol Moochwali

Good break from the past. To promote this as 'world's shortest feature film' was ingenious. At least got me to watch the film. The commercial as such is wacky. Casting flags towards the end. Music doesn't enhance rewatchability, significantly. Overall, I think it's one of the better Fevicol commercials in recent times. But as some one pointed out in Campaign India, it seems a similar concept to the Reynolds mole campaign. Check out tvc1 and tvc 2. And draw your own conclusions. As far as I can see, on the face of it, they seem like cousins. Although the Fevicol execution is far superior. Knowing the integrity of the team involved, I would just call it pure coincidence. Anyway, I asked Avasthi of Ogilvy about it and this is what he had to say: There's a difference between a mole becoming a family birthmark and a mooch sticking to a soul..The mooch would've appeared on any living thing that soul would've travelled to.....a baby's or a butterfly or a donkey's...


Posted by Anantha.

A Link A Day # 305: Topline Kiss

Posted by Anantha.

A Link A Day # 304: Droid Stealth

Posted by Anantha.

A Link A Day # 303: Notoginseng

"Keep your blood vessels young" for Notoginseng. Created by Draft FCB Hong Kong.

Posted by Anantha.

A Link A Day # 302: Music Music Music - Where Maggi lifted its jingle from.

Posted by Anantha.

A Link A Day # 301: R&D = Rip off & Duplicate?

Read this neat piece by Bill Taylor titled The New Logic of R&D: Rip Off & Duplicate. Here's an extract to get you interested...

"In 1912, a curious Henry Ford watched men cut meat during a tour of a Chicago slaughterhouse," Bogan and English write. "The carcasses were hanging on hooks mounted on a monorail. After each man performed his job, he would push the carcass to the next station. When the tour was over, the guide said, 'Well, sir, what do you think?' Mr. Ford turned to the man and said, 'Thanks, son, I think you may have given me a real good idea.' Less than six months later, the world's first assembly line started producing magnetos in the Ford Highland Park Plant"

Posted by Anantha.

A Link A Day # 300: Viagra is 10

Posted by Anantha.