Tuesday, June 30, 2009

Cannes Gold Winners # 2: Chambers Video Art



I was a little puzzled by this piece. I wondered why it won. But when one reads the background note, it seems an intriguingly original idea.

Posted by Anantha.

Cannes Gold Winners # 1: Crash Test Panda



Posted by Anantha.

A Link A Day # 197: Virgin Mobile Chihuahua



Posted by Anantha.

Monday, June 29, 2009

A Link A Day # 196: MJ Poster



Ad from DDB Barcelona. Image courtesy: Inspiration room.

Posted by Anantha.

A Link A Day # 195: An old MJ commercial



Posted by Anantha.

Sunday, June 28, 2009

A Link A Day # 194: Some Obie Winners



If you want a glimpse of more such work, go here.

Posted by Anantha.

Saturday, June 27, 2009

Spot of the Week: AMF Caterpillar



Translation of the super in the end: The Future - a pretty good reason for retirement.

Posted by Anantha.

Friday, June 26, 2009

Scoop: Agencies and how much they spent on sending entries to Cannes.

Indian ad agencies spent close to 2 crores rupees on Cannes entries. And the highest spender was Ogilvy India with 36.2 lakhs, No.2 was Publicis India with 25.47 lakhs and at the third slot was JWT Mumbai. It spent 19.79 lakhs. Topping the branch tally was Ogilvy Mumbai with 20.56 lakhs. McCann Mumbai splurged 19.42 lakhs, Leo Burnett around 12 lakhs, followed by Mudra Bangalore with 11.18 lakhs. Interestingly, Lowe which has publicly professed a disdain for awards, has entered one piece quietly. Here's the whole tally...

Ogilvy Mumbai 20.56
JWT Mumbai 19.79
McCann Mumbai 19.42
Publicis Mumbai 13.75
Leo Burnett 11.86
Publicis Gurgaon 11.75
Mudra Bangalore 11.18
Ogilvy Gurgaon 9.51
Rediffusion Mumbai 7.56
Ogilvy Bangalore 6.13
Creativeland Asia 5.99
Rediff Gurgaon 5.9
Mudra Mumbai 5.82
Bates 141 5.04
Saatchi 4.03
Contract 3.15
Mudra Delhi 2.26
Euro Mumbai 1.66
Rk Swamy Mumbai 1.66
Tequila Bangalore 1.46
Out of the Box 1.42
Rediff Bangalore 1.24
Euro Gurgaon 1.21
Law & Kenneth 1.19
Happy Bangalore 1.03
Grey 0.94
Temple Advertising 0.94
Grey Delhi 0.9
Meridian Bangalore 0.81
Lowe Lintas 0.78
White Canvas 0.78
Beehive 0.47
Cheil 0.47
1pointsize 0.44
Brand Curry 0.42
Hungry & Foolish Bangalore 0.25
Kritik Chennai 0.25
Makani Creatives 0.24
Karan Rawat 0.24
Joshbro 0.24
Maitri Chennai 0.24
Mudra Chennai 0.24

Posted by Anantha.

The King of Pop breathes his last

Micheal Jackson is no more. He is reported to have died of cardiac arrest at his Beverly Hills home some hours back. Read the full story here.

Posted by Murali.

Thursday, June 25, 2009

Fred & Farid win Press Grand Prix



In a baffling move, the wise men at Cannes have chosen to crown Fred & Farid's 'We are Animals' campaign as the Best in the Planet. Alka Seltzer's campaign came close, but in the end, the jury played it safe. I would attribute this to the Jeff Goodby effect of choosing fame over inherent goodness of a piece.

Posted by Anantha.

Wednesday, June 24, 2009

A Link A Day # 193: World's Funniest Jokes

With a name like that, you better be funny. If you sample the site, you'd think it's a pompous claim. But when you discover some gems, you'll probably wonder, for a nanosecond, may be...just may be...they are funny indeed. Here's one humorous piece I discovered there...

My first job was working in an orange juice factory, but I got canned ... couldn’t concentrate.

Then I worked in the woods as a lumberjack, but I just couldn’t hack it, so they gave me the ax.

After that I tried to be a tailor, but I just wasn’t suited for it ... mainly because it was a so-so job.

Next I tried working in a muffler factory but that was too exhausting.

Then I tried to be a chef -- figured it would add a little spice too my life but I just didn’t have the thyme.

I attempted to be a deli worker, but any way I sliced it, I couldn’t cut the mustard.

My best job was being a musician, but eventually I found I wasn’t noteworthy.

I studied a long time to become a doctor, but I didn’t have any patience.

Next was a job in a shoe factory; I tried but I just didn’t fit in.

I became a professional fisherman, but discovered that I couldn’t live on my net income.

I managed to get a good job working for a pool maintenance company, but the work was just too draining.

So then I got a job in a workout center, but they said I wasn’t fit for the job.

After many years of trying to find steady work I finally got a job as a historian until I realized there was no future in it.

My last job was working at Starbucks, but I had to quit because it was always the same old grind.


Posted by Anantha.

Jeff Goodby on awards

Do read this piece. He calls the scam-crazy as 'connoisseurs of esoterica'. Click here for the full story.

Posted by Murali.

Trillion Dollar Billboard snags Outdoor Grand Prix. Kit Kat bags Media Grand Prix.



The Trillion Dollar Billboard (featured earlier in this blog) to promote The Zimbabwean has snagged the Outdoor Grand Prix at Cannes Lions. TBWA Johannesberg was the agency behind the campaign. Meanwhile JWT Japan picked the Media Grand Prix for its idea of retailing Kit Kat edibile good luck cards at the Post Office. For more details, go here.

Posted by Anantha.

Tuesday, June 23, 2009

Leo Burnett wins lone metal for India

It's been a wash out year for India. No metals in Direct. One shortlist in Cyber. 4 shortlists in Press. And only one metal in Promo Lions. Bad scene. Anyways the good news is Leo Burnett has won a bronze for the Stainbroidery promo for Tide.



Posted by Anantha.

A Link A Day # 192: Sagami Rubber Love Distance

This promo almost snagged the Grand Prix this year. But was pipped to the post by Queensland Tourism's Best Job in the World. Basically the promo was about two long distance lovers bridging their love by running from two different cities to meet each other. The run was filmed over a month and this is how Sagami connected it up...



Posted by Anantha.

Monday, June 22, 2009

Cannes Lions: The India Shortlists

Press
Rediff Delhi for Airtel mobile data back-up - "Tourist" & "Housewife".
Ogilvy Mumbai for Marbels Sour candy - "Diver" & "Tourist".
Ogilvy Mumbai for Eno - "Chicken-Goat"
McCann for Chlormint - "Fish" & "Cigar"

Outdoor
O&M’s “Gin” and “Cola” for Dabur India’s Dazzl Dish Cleaner.
JWT’s “Natural Finsh” for Berger Paints
Leo Burnett’s “Loo”, “kitchen” and “Baby room” for Bajaj Exhaust fans
Publicis Communications’ “Shade” for Garnier Sun Control Daily Moisturiser.
Publicis Communications’ “Savings” for Cupid Condoms.
O&M’s “Chicken-Goat”, “Duck-Hog” and Seahorse-Crane” for GSK’s Eno.
Bates 141’s “Cut Hoardings” for Magica 2009’s Cartik The Conjurer.
Creativeland Asia’s “India Street 2” for Cafe Coffee Day.
DDB Mudra’s “Bangalore-Dubai” and “Mumbai-New York” .
Publicis India’s “Currency Note” for In Gandhi’s Shoes.
O&M’s “The Elusive Coaster” for Sab Miller India’s Don’t Drink & Drive By Foster’s. Leo Burnett’s “Strainbroidery”, “Ink”, “Ketchup” and “Oil” for P&G’s Tide.
Rediffusion Y&R’s “Housewife”, “Engineer” and “Tourist” for Airtel’s Mobile phone back-up service.
Publicis India’s “Bruni” and “Toto” for Kennel 1’s Laxative.
Publicis India's “Dirtywhite Man”, “Japanese Tourist” & “Beach Bum” for Omax Cameras.
O&M’s “Cave-Man”, “Diver” and “Tourist” for PVM’s Sour Marbels Candies.
O&M’s “Circle of Life” for WWF India.
O&M's “Lion” and “Polar Bear” for Sanctuary Asia.
O&M’s “Stamps” for Department of Posts.
Publicis Communications’ “Sports Capture” for Wespro Digital Cameras.
Leo Burnett’s “Backpocketing” for Mumbai Railway Police’s Pickpocket Awareness Campaign.

Radio
DDB Mudra’s “Bush” for Islamic Research Foundation.
Rediffusion Y&R’s “Vandana” for American India Foundation’s Child Literacy Message.
Publicis India’s “Bruce Lee death” for Stedfast’s Paper Shredders.
Bates 141’s “Old man” for Virgin Mobile’s Mobile Phone Tariff.

Media
Maxus India for its ’20 Million Experiences’ campaign for Tata Sky.
Maxus India for the ‘Midas Touch’ campaign created for Nokia 5800 Xpress Music.
Maxus India for ‘World’s First Brand Coup’ campaign for Titan Industries’ Fast Track watches.
O & M for its campaign ‘The Elusive Coaster’ for SAB Miller’s anti-drink driving campaign.
Publicis India for In Gandhi’s Shoes’‘Currency’ campaign.
MediaCom India for its ‘To Shave or Not’ campaign for Gillette’s Mach 3 Razor. Madison Media for its ‘Say Condom, Aloud’ campaign for BBC World Service Trust. Lodestar Universal for ‘The Power of Nano Innovations’.
MediaCom Media for its ‘To Shave or Not’ campaign for Gillette Mach 3 razors.
Publicis Ambience for its ‘Child Safe Posters’ for Sansui Electronics’ TVs.
Starcom MediaVest for its ‘Mad in Singapore’ campaign for the Singapore Tourism Board.

Design
Contract for Cadbury's Christmas Celebrations for the Blind.
Publicis for "Spit Stain Graffiti" for Cancer Patients Aid Association
Ogilvy Delhi for "Quote Unquote" for Ogilvy Delhi
JWT Mumbai for 'Street to School" for Balwadi Night School.
JWT for "Arjuna the Archer" for Sulkeha.com.
Leo Burnett Mumbai for "Stainbroidery" for Tide.
Ogilvy Mumbai for "Art Restoration" for Nalini Prabhakar.
Karigari Mumbai for "Soap cards" for The Backpacker Company.
Bates 141 for "Short Stories" for TC Ghai.
Cheil Delhi for "Life's a Playlist" for Samsung.
Red Lion Publicis for "Broken Window" for Sulakshan Cricket Academy.

Cyber
Bates 141 for Greenpeace


Posted by Anantha.

Saturday, June 20, 2009

Friday, June 19, 2009

Quick Gun Murugan returns with a bang

Shashanka Ghosh's immortal creation Quick Gun Murugan is now hitting the big screens. With Dr. Rajendra Kumar as Quick Gun, Nasser as Rice Plate Reddy and Rambha as Mango Dolly. If the trailer is any indication, the movie is a must-watch...



Hat Tip: R. Shantaram. Posted by: Anantha.

Thursday, June 18, 2009

A Link A Day # 190: Floating Head Movie Posters Spoof Featuring Gavin Berliner



Posted by Anantha.

The way it is suppose to be done

Forvo is a new site where you can find words pronounced in their original languages

http://forvo.com/. Do the world a favour, record your own words for other people to learn. For people good in Hindi- ‘Kachha’ meaning raw (and not the dubious Amul product), is available for recording the correct way in your voice.

Posted by Monica

Look before you post

Don’t be surprised if you are the face of the anti-aids campaign in Moldova. Recent incidents have shown that marketers are not above taking personal pics posted online and using them commercially. And for what and how, well that’s anybody’s guess. Take the case of this family from Missouri who discovered their Christmas photo splashed across a shop front in the Czech Republic!

Posted by Niru.

A Link A Day # 189: Decalo Flip



Posted by Anantha.

Wednesday, June 17, 2009

A Link A Day # 188: Deadline Stop Motion Film

An awesome effort considering it was done for a student's project work...



Hat Tip: The Ad Mad. Posted by: Anantha.

Tuesday, June 16, 2009

Is YouTube doomed?

Did you know that in 2009, YouTube, made losses amounting to nearly $ 500 million? I was zapped when I heard it. At this rate what if google shuts down YouTube? Where would we store all our wonderful footage? What would happen to the archived spots there? Ad Age has carried an interesting interview on this topic. Go read.

Posted by Anantha.

A new angle to mobile advertising

See if you make the connection. Here's a completely new device to sell of all things, a mobile package...



Read up here, after you're through with watching.

Posted by Niru.

IBM laughs at social recruiting

The grim office goers are back with their wry sense of humour. Wonderful spot where the Big Blue scoffs at the so called trend of social recruiting...



Posted by Niru.

The Orchard People Quiz - Answers

1. Who's just bought a Volkswagen Jetta?
MRS. RAJEEV RAKSHITH.

2. This Orchard alumnus runs two blogs. One is called Medium Spicy. What's the other?
MADURAI MOFFUSIL. The alumnus is Sudhakar.

3. Whose dad has two published books to his credit?
THOMAS XAVIER'S

4. Actor Raj Kapoor and this account manager share the same b'day. Guess who?
PARVATHY of ORCHARD BANGALORE

5. There's a Somalian clan by this gentleman's name. Also his name in German means Daring. Whozat?
HARTI

6. Before joining Orchard, he used to run an advertising consultancy by the name Paradox69. Who?
DEEPAN RAMACHANDRAN

7. ___________'s wife was the worldwide CEO of a creative outfit called Holy Cow. Fill in the blank.
MURALI

8. Perhaps the only Orchard man to have performed a song on satellite television. Identify this star.
KN BALAKRISHNAN. He's performed a carnatic raga on Kairali TV.

9. His anagram is Means a A.Hole. Who's the chappie?
SHANE ALEMAO

10. This person's name is shouted out by RD Burman in a song in the Hindi film Caravan. Kaun hai ye?
MONICA

11. A Beach Symphony & Chandra Mahal Haveli. What's the Orchard link?
SAGAR (he's a stake holder in both these resorts)

12. His namesake has composed music for a movie called Parineeta. Who?
Trick Question. Parineeta was also made as a bong film in 1969. The composer was HEMANT KUMAR

13. This MBA's dad owns a bookstore. Which b.school grad?
NIRUPAMA V

14. He's written a 70-page manuscript for a book and has never found the time to finish it. He's also written a post in this blog on the subtle art of persuasion. He, who?
HARISH KRISHNAMURTHI.

Murali wins the quiz, by a mile. He shall be immortalised with a limerick soon.

Monday, June 15, 2009

Viral Watch: Client Abuse

Mildly funny. But still worth a watch...



Posted by Anantha.

Crispin buys out a Swedish digital agency

Trust Crispin Porter & Bogusky to come up with something surprising. Now, they have announced their arrival and presence in Europe by buying out a cool Swedish digital outfit called Daddy.

While we see a lot of traditional ad agencies lipsync 'digital' generously in clients' boardrooms, here's one which leads by example. Click here to read the article.

Posted by Murali.

Blast from the past # 13


Posted by Murali.

Sunday, June 14, 2009

A Link A Day # 187: How Marketing Science Undermines Brands

Bruce Tait wrote this piece in 2004. In these difficult times, me thinks every client will benefit if we take his points more seriously. The thrust of the argument is well summed up by this passage: Too often marketers try to cover up a me-too strategy based on the category benefit by asking their ad agencies to make unique ads. The problem is that a tired strategy anchors down everyone trying to be original in any aspect of execution. This differentiation crisis is not a problem of execution. Overall, marketers seem to have lost the ability to think creatively when developing their brand strategies. Or perhaps we are being constrained by a belief system that works against original thinking. Don't you agree?

Posted by Anantha

A Link A Day # 186: Creativeroots



Ffffound this and more at creativeroots, an inspiration haunt worth your visit, once a week.

Posted by Anantha.

Saturday, June 13, 2009

Spot of the Week: Brandt Wake up calls



Posted by Anantha.

Asia Pacific Adfest gets a new competitor

Cannes Lions has tied up with Haymarket to launch Spikes Asia, billed as the first Asian Advertising Festival. The show will be at Singapore from 16-18 September. The categories are the same as Cannes. And the entry fee is around 10,000 rupees. The Chairman of the jury is David Droga. And the Craft jury is headed by Piyush Pandey. Work entered from 1 Jan 2008 to 1 August 2009 is eligible. The call for entries is out. Check out the details here.

Posted by Anantha.

Friday, June 12, 2009

Thursday, June 11, 2009

A Link A Day # 185: Zero Dollar Film School

Writer/Director Tyron Janse van Vuuren has done guys like us a big favour by starting a Youtube channel called Zero Dollar Film School. He's taken the pains to share his scriptwriting travails on camera. Here's a sampler on the importance of giving up your best scenes...



More first-hand accounts here, here and here.

Posted by Anantha.

When I grow up I want to work in advertising.

video

Some of you may have seen this. A nice dekko into our business.

Posted by Murali.

YouTube Gems: Literal Music Video

What if the song just sang the visualisation of the music video...



Link alert by: Dea Vise of Adlist. Posted by Anantha.

Wednesday, June 10, 2009

Tuesday, June 9, 2009

Gen. Knowledge and His Posers # 1



Which illustrious font is named after this gentleman?

Answer will be revealed in 24 hours.

Viral Watch: GM Reinvention Spoof



Posted by Anantha.

A Link A Day # 183: Stella Paper Boat



Posted by Anantha.

A Link A Day # 182: Bowtime



Posted by Anantha.

Monday, June 8, 2009

A Link A Day # 181: Pirate Party's Declaration of Principles

By the time you read this, you'd have heard about the Pirate Party. It's a Swedish organisation that has managed to notch up 7.1% of the votes in the European Parliament election. The Pirate Party favours loosening up of copyright laws. I liked the concept of this party. Particularly this bit: Millions of classical songs, movies and books are held hostages in the vaults of huge media corps, not wanted enough by their focus groups to re-publish but potentially too profitable to release. We want to free our cultural heritage and make them accessible to all, before time withers away the celluloid of the old movie reels.If you wish to read more, go here.

Posted by Anantha.

Sunday, June 7, 2009

A Link A Day # 180: 125 Advertising Stunts

Ayman Sarhan has painstakingly put together a nice slideshow of 125 advertising stunts executed in the year 2008. Slide 63 may bring some cheer to Murali, Sagar, Deepan and Harish Krishnamurthi.



Posted by Anantha.

A Link A Day # 179: Massage Therapist



Posted by Anantha.

Spot of the Week: Volkswagen Cry



Created by: Agence V. Produced by: Nexus Productions.

Posted by Anantha.

Friday, June 5, 2009

The life of a creative idea

video

Source: The experiencecurve blog.

Posted by Murali.

Youtube Gems: American Pie Madison Avenue Spoof

Super stuff by L. McDuff. Must watch. Must sing along for all of us ad folks...



Link Alert by Ask Wappling. Posted by Anantha.

Thursday, June 4, 2009

A Link A Day # 178: Bing's launch commercial

A brief made into a commercial salvaged by snappy editing. This bing thing lacks bang.



Posted by Anantha.

A Link A Day # 177: Silhouette Masterpiece Theater



William Staehle's masterly paper cuts with a little touch of humour will make your day, on any given day. Go visit Silhouette Masterpiece Theater without any further delay.

Posted by Anantha.

Short Film Watch: Handmade



Posted by Anantha.

A Link A Day # 176: Obama's Speech on Islam

For the full text of the speech, go here.

Posted by Anantha.

Bailout Advertising

The following ad is the latest one by General Motors. It introduces consumers to the new GM after it has filed for bankruptcy. It was released online just yesterday. Watch it.

video

And now, watch this ad from 1984. By Chrysler, when they went through the motions of a bailout.

video

Which do you think is more credible? Methinks, at least the Chrysler ad tends to be honest. Especially since the big boss speaks on behalf of the organisation.

Posted by Murali.

Wednesday, June 3, 2009

A Link A Day # 175: Shoot & Share



Via Ibelieveinadv. Posted by Anantha.

A Link A Day # 174: The Wii Killer

If what you're about to see hits the market, Wii's sales graph is bound to plummet...I still can't believe it's possible...Let's wait and see...



Link Alert by Nimish Adani. Posted by Anantha.

Tuesday, June 2, 2009

A Link A Day # 173: Red Cross Upright



Posted by Anantha.

A Link A Day # 172: HSBC Lions

A series by JWT London. Done to promote the British & Irish Rugby Lions tour to South Africa.



Posted by Anantha.

The Kids who pipped Boyle.

For all the hype and marketing gyaan spun around Susan Boyle, the favourite managed to come only second in the finals of Britain’s Got Talent. The singing spinster lost out to Diversity, a multi-ethnic dance group. Go here to watch the power packed performance of the kids ranging from age 12 to 25!

Posted by Niru.

Monday, June 1, 2009

George Lois on Bill Bernbach

"If you're asking me if was he a great copywriter, not at all. I don't think I've ever known of an example of something he wrote that was great."

"I had a very close relationship with him, not only when I worked with him, but afterwards, and my experience with him was that he never tried to write copy. I heard him blurt out some headlines sometimes that were kinda bad."

"But that certainly doesn't diminish his reputation, because he created the first great advertising agency in the world. And when I say he was inspirational, I mean, beyond inspirational. I loved doing presentations with clients with him; it was a passionate, visceral experience."

For more interesting extracts, read this article in Ad Age.

Posted by Anantha.

European Court refuses to BOGOF off!

Whether it delivers justice to Bosnian refugees or Turkish novelists, the European Court of Justice has given advertisers reason to breathe freely again. Two countries Belgium and Finland tried banning the beloved Buy One Get One Free offers. Thankfully for creative people everywhere, the Court squashed it as anti-competition. Read the story here while working on your next buy talc get soap free gig!

Posted by Niru.

Tying the white knot

How far would a company go to promote a cause? In the case of Levis, it’s letting its mannequins do the talking. All Levis mannequins are currently sporting a white knot, in support of the white knot initiative that fights for equal marriage rights, i.e. gay marriage.

Apart from hanging white knots on its store fronts, the company is also one of the few to recognise the rights of same sex partners, going to the extent of offering them health benefits as well! Go here to read more about this iconic brand’s brave stand.

P.S. Homosexuality is still “illegal” in India as defined by some antiquated British Law.

Posted by Niru.