Sunday, December 21, 2008

A Link A Day # 3: Free read of Hopkins

Claude Hopkins, the advertising pioneer who invented test marketing & coupon sampling, is a revered figure among those who know. He passed away in 1932 after penning two great tomes for ad folks who follow him - My Life in Advertising and Scientific Advertising. If you've never had a chance to read his works, then go here. Read both the books. For free.

Posted by Anantha.

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