Friday, January 23, 2009

Adage’s Agency A-List

Adage has chosen a list of agencies that were top-notch in 2008. The guys at adage say the agencies were rated on 3 parameters. First, they had to be creative in brand strategies and execution. Second, they had to be effective – which meant their work should have led directly to measurable results for clients. And finally, they should have shown rapid growth by gobbling new revenue from existing clients and won big new business pitches.

What interested me was the mix. They are not just traditional agencies. There are digital guys, media agency and direct shops. So, here we go:

1.Crispin Porter & Bogusky
3. Goodby, Silverstein & Partners
4. R/GA
5. Tribal DDB
6. Mindshare
7. Martin Agency
8. Vidal Partnership
9. Rapp
10. Deutsch

Posted by Murali.

1 comment:

anantha said...

i don't think crispin porter will be proud of being rated higher than mindshare. it's like comparing fresh apples and stale tomatoes :-)