Wednesday, January 28, 2009

And Roots becomes Taproot

Sense has dawned on Aggie & Paddy. They've changed the name of their agency from Roots India to Taproot India. Tap standing for The Aggie & Paddy. A little contrived. They could have avoided this embarrassment had they applied some basic principles of naming. I foresee, one more problem for them. The domain name is available. They better book it before someone does cybersquatting.

Posted by Anantha.

1 comment:

Anonymous said...

Taproot has no charisma. let's hope they can do what Orchard did for Orchard!