Tuesday, January 27, 2009

crowdSPRING urges creatives to make some monies.

This is a concept tried by many earlier. But from the looks of it, these guys have made creative outsourcing really professional. Clients can reach creatives directly with their project and creatives in turn, can post their work. If your work is chosen the monies are good as well.

Currently, 12,410 creatives around the world contribute with 70 average entries per project. Run by a bunch of 7 guys (including an ex-trial attorney, Emmy award nominated producer, marketing director and a bunch of techies), this is a dream-come-true business idea for any creative wanting to venture on his own.

Check out their website here.

Posted by Murali.

1 comment:

Ross Kimbarovsky said...

Thanks so much for your kind words about crowdSPRING. We've tried really hard to build a great community and a level playing field for talented designers from around the world.

As you corrently wrote, over 12,000 creatives (from 130+ countries) work on crowdSPRING. We differ in some significant ways from other marketplaces, including:

1. Customized legal agreements. We build dynamic, customized legal agreements for each transaction on crowdSPRING so that both buyer and creative are protected. These contracts take into account the location of the buyer and creative, so that the contracts will differ for everyone. We don't just provide a form.

2. Full project management. Buyers are able to review entries, comment on them, score them, iterate and collaborate with creatives. The wrap-up for the project takes place on our site. We handle file transfer for example, including final deliverables. We require proofs from the winning creative before final deliverables are accepted.

3. We take care of payment. Since we hold the funds in escrow, we pay creatives. Anywhere in the world. And we pay 100% of the awards. Our commission (15%) is charged to buyers, not creatives. As a result, some of the most talented designers work on crowdSPRING.

4. Robust notification and communication system. We have a full PM system and granular notifications (set by users) that will notify buyers and creatives about activities in their pojects or projects they are watching.

5.In our cS Pro projects: full privacy control for buyers. For their own projects, buyers decide what others see and when they see it. Projects are not indexed by search engines.

6. Required non-disclosure agreements. Just like the dynamic system of contracts we've offered since launch (above), we've built a dynamic system of non-disclosure agreements. We require users to agree to non-disclosure before they can participate in Pro projects - and we provide buyers with copies and control over whether users are permitted to participate. No other marketplace has this. This has brought agencies and larger brands to post projects on crowdSPRING.

Thanks again.


Ross Kimbarovsky