Sunday, January 18, 2009

A Link A Day # 31: Classic Print Ads

Flickr has a wonderful pool of vintage ads. A little drop from this pool caught my eye. It's Lisanne's collection of 179 classic print ads. If you look at the ads without any baggage, you'll realise most of the work will work, even today. Because it's laden with relevant information conveyed with taut and well-written copy, generously laid out by stingy art directors who knew the value of breathing space. Sample this sub-head from an Arrow ad: The right little collar for the tight little knot. Or this proposition for a typewriter: The personal writing maching. Or even this simple line to tease men into ordering a sample shaving tube: If you want the ladies to like you, clip this coupon. Love it? See it.

Posted by Anantha.

1 comment:

√úbermaniam said...

Ah, print. Now. We're. Talking. Writing.