Tuesday, January 27, 2009

A Link A Day # 40: Advertising With Character

This post features more than one link . But all the links lead to one blog: the hubbub by Giovanni Rodriguez. The premise that Giovanni explores in all these posts is the utility of inventing characters for brands. The thing I like about it is the effort he's put into it. Go read: 1, 2, 3, 4, 5, 6, 7 and 8.

Posted by Anantha.

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