If Newton had been a copywriter, he would have defied gravity. I say this because he was phenomenally precise in describing exactly what he wanted to say. Sample these if you disagree:
We build too many walls and not enough bridges.
I can calculate the motion of heavenly bodies but not the madness of people.
Tact is the art of making a point without making an enemy.
It is the weight, not numbers of experiments that is to be regarded.
For more such pearls, go here.