Monday, March 9, 2009

A Link A Day # 83: Wally Ollins on Corporate Identity

To most people, Corporate Identity means having a logo, some stationery, a brand manual and a few layout templates. As Wally points out in this 2002 article, it is about presenting the idea of the corporation in a cohesive way. To learn more, read this.

Posted by Anantha.

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