Rumour has it that the dancing hand agency's southern branches are shelling out close to Rs.20 lacs on awards this year. And they say, the slowdown has finally hit the agencies in a big way. Even Harris's agency are bullish about it, spending a huge sum to garner glory this year.
Meanwhile, the scene isn't much different overseas either. A leaked email from the One Club has the amounts agencies are coughing up this year. And those guys, if you are aware, are reeling under a severe recession. BBDO is the highest spender, with 750 entries to the One Show from their various offices across the globe. The spend: More than $250,000.
Go here and figure out what awards mean to these guys. Even during a recession.
Posted by Murali.
Meanwhile, the scene isn't much different overseas either. A leaked email from the One Club has the amounts agencies are coughing up this year. And those guys, if you are aware, are reeling under a severe recession. BBDO is the highest spender, with 750 entries to the One Show from their various offices across the globe. The spend: More than $250,000.
Go here and figure out what awards mean to these guys. Even during a recession.
Posted by Murali.
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