Sunday, April 5, 2009

A Link A Day # 113: Would you back your campaign with your own money?

"If you’ve ever been given $50 to go and gamble with in Vegas, you’ll know just how easy it is to spend someone else’s money. Same goes for advertising. You get the brief, you scan for the USP and then you go to the line that says “budget.” “Is that all?” you’ll scoff. Or if it’s a gigantic $300 million account, you do a few cartwheels and scream “wow, we hit the jackpot…call Jerry Seinfeld, I always wanted to work with that guy.”

Whether you’re working with pennies or the contents of Fort Knox, the outcome is usually the same; your creative vision will end up being compromised in some way by the spineless client and you’ll argue until you’re blue in the face that your solution is the right one. But how many of you would actually back that up with your own cash?"

To read more, go here: 'Would you be as brave with your own money?'

Posted by Anantha.

1 comment:

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