Monday, April 6, 2009

New Outlook for India Today



There's a new magazine on the stands. It's called Open. And it's better than Outlook or India Today. Don't take my word for it. Go sample it here. Edited by India's most over-qualified editor (Sandeepan Deb, IIT KGP, IIM Cal) Open promises to cover news that you haven't read in newspapers, watched on TV and browsed on the net. I like it. And I think it'll really do well. Heard the great Freddy Birdy & Naved Akhtar will be helming the advertising of Open. I am dying to see their launch campaign. Hope they don't disappoint.

Posted by Anantha.

2 comments:

Anonymous said...

i am glad you liked it. have sampled it and thought it was well put out. though i am a little biased. my sister is the deputy editor...as for the launch campaign...the outdoor in delhi carries the front page of the magazine...nothing extraordinary.
rajeev

murali said...

haven't yet seen the mag. hoardings are out in blore and it says 'are you open?'

not something one expects from freddy and naved.

murali