Monday, April 27, 2009

Vodafone ZooZoos are for real


One of the most interesting facts about this campaign is that even though the ZooZoo characters look animated, they have been played by real people dressed in a white attire. Reveals director Prakash Varma of Nirvana films, “Animation requires so much detailing and here we had to do the exact opposite. We had to make real characters look like animated characters. It was quite challenging as none of them could see as they were covered from head to feet. The set, including all the props, is in the form of shadows created by spray painting.”

Extracted from Campaign India. Posted by Anantha

1 comment:

Meera said...

Ya i know! If you look carefully, you can catch creases on the body suits. :D
But still really good work.