Oh yeah, we’ve heard the moans. We’ve cribbed till we’re blue in the face. Agencies don’t do enough to sell creative. We’re all in the age where even a lifted eyebrow from the client sends us scurrying back to the drawing board. Forget selling, even arguing earns you heavy frowns. But as creative people, do we ourselves do enough to sell our work? Are the scripts word perfect? Are the ads picture perfect? Even if every thing is in place and the client still objects, what do we do to override the obstacle? Here's an uplifting story from the ever fresh Dave Trott, on just how far you need to go to get your work out.
Posted by Niru.