Monday, May 18, 2009

A Link A Day # 157: How to be a Great Client

The outspoken Felix at the Denver Egotist has some candid tips for clients on how to get the best out of their agency. Sample this: I’m constantly amazed by the pompous voracity of clients. Most wouldn’t dare tell a mechanic how to change a transmission, or stand over the shoulder of a surgeon directing every cut of the blade. But for some reason, almost every client believes they have a hidden talent for advertising, marketing, copywriting and design. I once had a client change one of my subheads as it went onto the press, without our agency’s knowledge. The end result was the following gem – “You’ll wish you’ld called us sooner.” That’s not a typo. The client made up a word, combing you’ll and you’d. They thought is was genius. The agency fired the client soon after. So listen carefully, clients. You have made the very wise decision to let an expert do your advertising. Make another wise decision, and let them do their job.

For more tips, read the full piece.

posted by Anantha

No comments: