Sunday, May 24, 2009

Literary references to the Guinness Surfer commercial

Here's the voiceover of the iconic Surfer commercial for Guinness by Jonathan Glazer.

He waits… That’s what he does… And I’ll tell you what; tick followed tock followed tick followed tock followed tick’

Ahab says “I don’t care who you are, here’s to your dream”. The old sailors return to the bar.’

“Here’s to you, Ahab” and the phat drummer hit the beat with all his heart’

"Here’s to waiting…"

While the core idea for the voice started with references from Herman Melville's Moby Dick, there were many more treatments considered. The soundtrack was initially supposed to be excerpts of Richard Burton's poetry reading of Dylan Thomas's Under The Milkwood Tree. Set to techno-punk rhythms of Leftfield. Since the client felt the envelope could be pushed further, a new prose was created by a literary concoction of Moby Dick with influences from Coleridge's Rime Of The Ancient Mariner. The last line was inspired by James Joyce from his novel Portrait Of An Artist As A Young Man where he goes on to talk about how man must rid himself of social trappings before he can become a true artist.


Posted by Murali.

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