Thursday, June 25, 2009

Fred & Farid win Press Grand Prix

In a baffling move, the wise men at Cannes have chosen to crown Fred & Farid's 'We are Animals' campaign as the Best in the Planet. Alka Seltzer's campaign came close, but in the end, the jury played it safe. I would attribute this to the Jeff Goodby effect of choosing fame over inherent goodness of a piece.

Posted by Anantha.

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