How far would a company go to promote a cause? In the case of Levis, it’s letting its mannequins do the talking. All Levis mannequins are currently sporting a white knot, in support of the white knot initiative that fights for equal marriage rights, i.e. gay marriage.
Apart from hanging white knots on its store fronts, the company is also one of the few to recognise the rights of same sex partners, going to the extent of offering them health benefits as well! Go here to read more about this iconic brand’s brave stand.
P.S. Homosexuality is still “illegal” in India as defined by some antiquated British Law.
Posted by Niru.