We all associate creativity with Apple. But guess what, Microsoft can display some of those qualities too. Here’s a hard hitting, competitive spot, that caught Apple on the backfoot...
The report about Apple having called Microsoft to stop these ads seems difficult to digest. I don't think it's true - I have nothing to prove otherwise. As far as calling the 'Laptop Hunters' campaign 'creative', well I think it's clever/ingenious since they used actors to act as real people. But Apple just blew off market expectations in terms of sales - see their Q3 results. How has this made any dent on Apple's sales in the US??
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The report about Apple having called Microsoft to stop these ads seems difficult to digest. I don't think it's true - I have nothing to prove otherwise. As far as calling the 'Laptop Hunters' campaign 'creative', well I think it's clever/ingenious since they used actors to act as real people. But Apple just blew off market expectations in terms of sales - see their Q3 results. How has this made any dent on Apple's sales in the US??
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