Wednesday, July 22, 2009

Ad shakes Apple

We all associate creativity with Apple. But guess what, Microsoft can display some of those qualities too. Here’s a hard hitting, competitive spot, that caught Apple on the backfoot...

Posted by Niru.

1 comment:

bhatnaturally said...

The report about Apple having called Microsoft to stop these ads seems difficult to digest. I don't think it's true - I have nothing to prove otherwise. As far as calling the 'Laptop Hunters' campaign 'creative', well I think it's clever/ingenious since they used actors to act as real people. But Apple just blew off market expectations in terms of sales - see their Q3 results. How has this made any dent on Apple's sales in the US??