Do Creative Directors need to be good presenters as well?

From the time I started in advertising, this question has been playing on my mind. There were many instances when average creative which was presented well made it to the next level, because the CD presented it beautifully. And a lot many times good creatives got shot down because another CD didn't have the right presentation skill to push it forward. Funny, isn't it?

Here's what Mark Wnek has to say about this issue.

Posted by Murali.