Industrial Design site Core 77 carried a nice article sometime back, by Peter Merholz, where he argued that product design needs to go beyond plain product design. It needs to move to the higher orbit of experience because that's the only thing users care about. Here's an extract from the article to get you interested...An experience strategy can take many forms. At heart it is a vision, an expression of the experience you hope customers will have. The ur-experience strategy is George Eastman's slogan for Kodak, "You press the button, we do the rest." As a description of the desired experience, it's not particularly soulful or nuanced—nothing poetic about capturing memories. But it oriented Eastman's delivery for an entire photographic system that supported this simple experiential goal. To read on, go to Core77.
Posted by Anantha.