Mass Media to get screwed

Pardon my language. But nothing captures the future state of mass media than the statement I've made above. According to Forrester Research, it's going to be walloped by Digital Media. Here's the gloomy projection: From around 12% of overall ad spend, Digital is expected to attract 21% in the next 5 years. And the best part is experts don't expect any growth in advertising spend in the specified time. Sad, na? For more Digital rah rah, this is where you should go.

Posted by Anantha.