Posted by Anantha.
Friday, July 3, 2009
Modernista auctions TVCs. Gets peanuts.
An agency, not known for stupidity, has, for some stupid reason, auctioned on ebay, twelve 30-seconder scripts, created for a beer brand. The auctioning stunt earned them just 45 dollars and a lot of potentially bad publicity. So my question is, is this kinda viral worth it?
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