Monday, September 14, 2009

10 cliches on headline writing

The odds of spotting a great headline these days are limited. The charm of words that spelt magic on newspaper / magazine ads have become obsolete these days. Copy is dead, some say. But I'm an optimist and I think ads with persuasive copy will make its way back. And when it does, it's best to avoid the glorious cliches.

Felix's column in The Denver Egotist about headlines and cliches is a must read. Here we go.

Posted by Murali.

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