Tuesday, September 8, 2009

Why we should stop calling ourselves an advertising agency

The word 'agency' in a marketing / advertising context is fast losing its charm and relevance with marketers and brand custodians. The sooner we realise this truth, the better it is for our business. On one hand, you have specialists like brand consultants and design gurus and on the other you have the consulting wings of accountancy firms, whom marketers turn to (and compensate lavishly) when they have a problem. So, what happens to the poor old agency folk?

Wayne Arnold in his essay, tells us why agencies henceforth should be called agents of change. Read on.

Posted by Murali.

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