How good would clients be in an agency set-up? That's exactly what Paul S. Gumbinner debates in his column. I guess in the West, there would be many client execs wanting to move to the agency. But in India, very few would want to - at least the ones I have met haven't espoused much desire to make the switch. Understandable, from the questionable work-life balance we have created for ourselves.
Read Paul's column here.
Posted by Murali.
Read Paul's column here.
Posted by Murali.
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