Friday, October 30, 2009

The ASCI Code on Surrogate Advertising

The Advertising Standard Council of India (ASCI) has laid down specific rules and guidelines prohibiting surrogate advertising.

Section 6 of the ASCI Code states: ‘Advertisements for products whose advertising is prohibited or restricted by law or by this Code must not circumvent such restrictions by purporting to be advertisements for other products the advertising of which is not prohibited or restricted by law or by this Code. In judging whether or not any particular advertisement is an indirect advertisement for product whose advertising is restricted or prohibited, due attention shall be paid to the following:

(a) Visual content of the advertisement must depict only the product being advertised and not the prohibited or restricted product in any form or manner
(b) The advertisement must not make any direct or indirect reference to the prohibited or restricted products
(c) The advertisement must not create any nuances or phrases promoting prohibited products.

Extracted from

Posted by Anantha.

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