Saturday, November 14, 2009

A Link A Day # 306: Fevicol Moochwali

Good break from the past. To promote this as 'world's shortest feature film' was ingenious. At least got me to watch the film. The commercial as such is wacky. Casting flags towards the end. Music doesn't enhance rewatchability, significantly. Overall, I think it's one of the better Fevicol commercials in recent times. But as some one pointed out in Campaign India, it seems a similar concept to the Reynolds mole campaign. Check out tvc1 and tvc 2. And draw your own conclusions. As far as I can see, on the face of it, they seem like cousins. Although the Fevicol execution is far superior. Knowing the integrity of the team involved, I would just call it pure coincidence. Anyway, I asked Avasthi of Ogilvy about it and this is what he had to say: There's a difference between a mole becoming a family birthmark and a mooch sticking to a soul..The mooch would've appeared on any living thing that soul would've travelled to.....a baby's or a butterfly or a donkey's...

Posted by Anantha.

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