Friday, November 13, 2009

Spot of the Week: Toyota Better Together

The '2-in-1' idea has been floating around for like gazillion years. But here's the best possible rendition. Agency: Saatchi & Saatchi, Australia. Production by Stink, London. Given a choice, I'd have cut out the lengthy brand window in the end. The music somehow seemed very DoCoMo to me...

Some precious trivia about the commercial: Shot in a single take the spot uses no special effects or post. This required a choreographer working for 10 days straight with the two dancers. They rehearsed until the movements were correct and timed perfectly to 55 seconds.

Posted by Anantha

1 comment:

Me said...

that was amazing..mite have been a damn good rehearsal