May slowdown become an obsolete word.
May clients see better value in their agencies and reward them better.
May agencies see clients as their brand partners and vice versa.
May advertising awards be shorn of tomfoolery.
May the award jury members practice what they preach.
May some honourable men stop making advertising into a song and dance tamasha.
May we progress beyond the 30-second spot and the 60-cc ad.
May we walk the talk when it comes to digital.
May we as an industry get back the sheen to attract brighter talent.
May advertising once again become the profession where you can have most fun with your clothes on.
Posted by Murali.