Wednesday, January 27, 2010

The ineffectiveness of digital advertising

It's sad but true. For all the prowess that it promises, internet advertising hasn't really taken off. That's the truth. The reason for this has been attributed to many things. Digital Analytics expert Philip W Sawyer blames creative. And the sheer failure from the digital professionals' part to understand the medium.

Read his argument here.

Posted by Murali.

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