Upper cut-off phenomenon

The selection criteria for job application changing. Some people have finally realized that academic excellence doesn’t automatically translate into a high performing employee.

‘With more and more companies turning to people with multi-tasking capabilities, students preferring specialisation are driven to disillusionment.

“We are indeed waiting for the market to improve. But what is more disturbing now is the ‘upper cut-off’ insisted by certain companies, saying that those who score 80 per cent and above marks need not apply,” said Aman Jain, a student of B.Tech. electronics and communications at Sri Bhagwan Mahaveer Jain College of Engineering, Bangalore.

That means, the companies have started rejecting the cream of students who excel in studies, on the ground that they will not suit a multi-tasking milieu.’

-the hindu .

ha ha ha the revenge of the average scoring student.

Posted by Monica.

While most agencies create ads, some are going beyond to create something unique

Are you in an agency, that still swears by the 30-sec spot? Then you should take a look at what these guys are up to. For your information, they are just mainline agencies like yours. But have moved beyond conventional advertising. They create Apps, Games, Web Browsers and much more. Isn't that fab?

Read what Rupal Parekh has to say about this in Adage.

Posted by Murali.

The 10 best ideas showcased at one go

Adage has listed the 10 best ideas that changed the marketing world. They were ideas that had balls. Sadly, in today's times we miss such big ideas, and if there are any, the temerity to hold on to it is sadly missing. So, see the big ones here. And get inspired.

Posted by Murali.

Tribute to Mr. Mani Ayer

An era has passed. Another great advertising giant is no more with us. For those of you, who have heard of Mr. Mani Ayer, here's your chance to learn more of him. A Facebook page has been dedicated to him. Go there. Learn a bit about him. For one thing is certain, seldom would you get to see such advertising giants in today's time. Like someone said, they don't make 'em anymore.

Posted by Murali.

Now, agencies can protect their ideas in a pitch

Since we're in a venerable profession that gives ideas for free during pitches, one wonders what happens to them, if you don't win the pitch. The client has all the freedom in the world to use it. No, says the latest missive from the Agency Association in the US. They have brought out a proposal to protect the intellectual rights of agencies during pitches. Great start, I'd say. Will it come to India soon? I don't have an answer.

Read in detail here.

Posted by Murali.

Will the iPad save the publishing industry?

The publishing industry is in a state of despair. Among many other solutions that are being tried out to resuscitate the industry, there is one product that could perhaps be a god-send. The iPad. If you remember, the old Macintosh was the birthing ground for desktop publishing, decades back. So, it is more than just a coincidence that Apple is here once again, with a product that can rekindle (pun unintended) the publishing business.

Read the article here.

Posted by Murali.