Thursday, February 4, 2010

Now, agencies can protect their ideas in a pitch

Since we're in a venerable profession that gives ideas for free during pitches, one wonders what happens to them, if you don't win the pitch. The client has all the freedom in the world to use it. No, says the latest missive from the Agency Association in the US. They have brought out a proposal to protect the intellectual rights of agencies during pitches. Great start, I'd say. Will it come to India soon? I don't have an answer.

Read in detail

Posted by Murali.

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