Friday, July 31, 2009
Spot of the Week: Cadbury You're Right
Product has been ingeniously woven in and a lovely payoff in the end. Women would bite into this commercial, wholeheartedly. I think this one will win big time in the coming year.
For the second ad in the series, go here. Agency: Saatchi & Saatchi Argentina.
Posted by Anantha.
For the second ad in the series, go here. Agency: Saatchi & Saatchi Argentina.
Posted by Anantha.
Beware of the customer!
3.8 million hits, that’s what a disgruntled customer of United Airlines got, after posting an online music video about his experience. The embarrassed company had nowhere to look and guess what, the man in question is planning a sequel! Talk about a PR fiasco.
Posted by Niru.
Posted by Niru.
Ups and Downs
Mention 360 degree campaigns and we run around like headless chickens, trying to find new places and new media to hang our creative on. And the escalator is no exception. But how well do we use it? Here’s some great stuff done on the escalator. Upsy daisy!
Posted by Niru.
Posted by Niru.
Not plane jane!
Cute talking animals. Now where would advertising be without them? Don’t know how old these are, but lovely spots for frontier airlines. Check out the whole series...
Posted by Niru.
Posted by Niru.
Viral Watch: Startalie.com
What happens when tap water takes on bottled water? Check this website out! Started by Tappening, this superb viral campaign encourages customers to spread as many lies as they can about bottled water. Their claim “if they can lie, so can we.” Truly hilarious.
Posted by Niru.
Posted by Niru.
Thursday, July 30, 2009
Wednesday, July 29, 2009
A Link A Day # 222: One for the anti-socials
Yasmin Ahmad (1958-2009) – She loved India.
My heart feels so heavy I can hardly express myself. Yasmin loved India. Ironically, it was Yasmin who got me to watch Satyajit Ray's work. She said Ray's picturisation (in Aparajito) of how Apu discovers his mother has passed away is a master-touch in the history of filmmaking. She knew the lyrics of Hindi songs better than most of us. She thought Rani Mukherjee is the most beautiful person on earth. In 2002, when she got to speak to the cream of the advertising industry at Cannes she did not waste the opportunity (like most other speakers did) by making an insipid presentation on what great advertising is. Instead, she shocked the audience by stating that the West has always treated the East with scorn and she demanded that they change their view. She stood up for Malaysia and the for rest of us on this side of the globe. Which is why she got a standing ovation from all.
To say that her work influenced me is a gross understatement. I copied her style unashamedly.
God bless you always Yasmin.
Posted by Thomas.
To say that her work influenced me is a gross understatement. I copied her style unashamedly.
God bless you always Yasmin.
Posted by Thomas.
Tuesday, July 28, 2009
Where would you like to stick it?
Now that’s the question that Mattesons sausages is asking its customers in the UK. Of course, the radio spots raised a storm of controversy, but the answers are actually, boringly innocent. Listen here.
Posted by Niru.
Posted by Niru.
Album Art # 3
The Dark Side of the Moon was, is and will be the seminal Pink Floyd album. Released in 1973, the cover art for the album was as stunning as the music itself. Designed by Hipgnosis, a British Art & Design Group, it got the thumbs up from all the band members against 10 other designs that were shown to them. Storm Thorgeson and Aubrey Powell were credited to have come up with the idea of the refracting prism and George Hardie did the artwork. According to Hipgnosis, the cover art represented 3 things: the band's stage lighting, album lyrics and Richard Wright's request for a simple and bold design.
Courtesy: Wikipedia.
Courtesy: Wikipedia.
Posted by Murali.
Monday, July 27, 2009
Couldn't help but put this one
Not a fan of forwards. But this one is so true, isn't it?
Posted by Murali.
Saturday, July 25, 2009
Friday, July 24, 2009
Album Art # 2
The iconic 1967 debut album by Velvet Underground and Nico was designed by the master of Pop Art Andy Warhol. The image of the banana on the cover became so popular that people started referring to this as the Banana Album or The Warhol LP.
Posted by Murali.
The impending collapse of the newspaper industry?
Ever since Ad Age put out a story on the staying power of the New York Times, I've been scanning the web for similar stories. First the biggest worrisome fact: NYT's advertising revenue has fallen by 30 odd percent fromm Y2K to now. I am guessing there are two reasons for this - a) The Internet and b) The shaky economy of America. The second can be sorted out but the first one spells trouble for most newspapers. Which is probably why Ann Arbour News (a 174-year old daily) shut down its print edition yesterday and switched to a digital version. Before you accuse me of reading too much into this stray event, go visit this site. The site has been meticulously keeping a timeline of newspaper edition shutdowns. Compare 2009 with 2008. You'll see a significant spike in the shutdowns. Well, what does that bode for India? I'd say, at the moment, there's no cause for alarm. On the face of it, more and more editions are springing up. Just the other day, Mint was launched in Chennai. But we shouldn't be misled by these events. If you dig deeper into the Presstalk blog, you'd notice debates on how newsapapers should be priced in India. Me feels, the churn has started. Newspapers are bleeding. Sooner or later we'll get to hear stories of the collapse of some dailies in India too. There will be one difference though. The Government of India might just bail out these guys by calling them 'Institutions'. Let's wait and see how this pans out.
Posted by Anantha.
Posted by Anantha.
Thursday, July 23, 2009
A Link A Day # 218: Don't trust the Indian Media!
If you loved Fake IPL Player, you'll love K. He's been the Fake Media Player for many years now. He's been giving us priceless insights on Undie TV and their cronies. Whenever I want the inside dope on Times, HT, ET or the channels, I tune into his blog. May be you should too.
Posted by Anantha.
Posted by Anantha.
Album Art # 1
The Album Art series will showcase killer cover art done by bands and their art studios for their albums. The one featured above is the cover of the album called The 5000 Spirits by The Incredible String Band done in 1967. Sources say the folks behind this creation was an art studio called 'The Fool'.
Posted by Murali.
Subscribe to:
Posts (Atom)