Cutwater, is an agency that has shot to fame making path-breaking virals. The creative shop, led by former ad heavyweight Chuck McBride has created history for Levi’s as I had mentioned in my previous post. They also happen to have done a stunning viral for Ray-ban which has won a Yellow Pencil for them.
But only when I watched the second one I realized, that both of them are stunningly similar. In the Levi’s viral, guys back-flip and jump into denims, held by another chap. In the Ray-ban viral, sunglasses are thrown back and they fall perfectly on the other chap who's waiting. Dangerously similar execution ideas for two different clients.
Is this sheer co-incidence? I doubt it. Because when I delved deeper, I figured out that they have been made by the same director.
Or, am I wrong in saying these two virals are fundamentally similar? Judge for yourself.
Posted by Murali.
But only when I watched the second one I realized, that both of them are stunningly similar. In the Levi’s viral, guys back-flip and jump into denims, held by another chap. In the Ray-ban viral, sunglasses are thrown back and they fall perfectly on the other chap who's waiting. Dangerously similar execution ideas for two different clients.
Is this sheer co-incidence? I doubt it. Because when I delved deeper, I figured out that they have been made by the same director.
Or, am I wrong in saying these two virals are fundamentally similar? Judge for yourself.
Watch the Levi’s viral here: http://www.youtube.com/watch?v=8UlXpAo3dA8
Watch the Ray-ban viral here: http://www.youtube.com/watch?v=fGFGsqYXdF8
Watch the Ray-ban viral here: http://www.youtube.com/watch?v=fGFGsqYXdF8
Posted by Murali.
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