Tuesday, November 4, 2008

The A-List of Advertising Reality

Advertising – A form of communication that attempts to persuade potential consumers to purchase / consume a brand, product or service. (Source: Wikipedia)

The Truth
– A racquet where creatives develop gigantic egos, suits develop incurable ulcers and clients develop indecisive skills to skillfully distract the consumer.


Advertising Agency – A firm involved in the service business dedicated to creating, planning and handling advertising / communication for its clients. (Source: Wikipedia)

The Truth – The only place that guarantees thicker skin as a makeover. Without a transplant!

Art Director – An art savant in-charge of the art department and responsible for the art that comes out of the agency.

The Truth – A quiet soul (mostly from Maharashtra and West Bengal), who rarely speaks. And if he/she does, would be vociferous about reducing the logo size beyond recognition.

Awards – Yardstick to measure creativity.

The Truth – A shortcut creatives take to double their salaries (and their egos).

Account Executive – The lowest yet pivotal link in the Account Management ladder.

The Truth – The hapless soul who learns to smile when being whipped by the boss, client and creatives at the same time.

Posted by Murali

1 comment:

Übermaniam said...

Proofreader: A jobless copywriter.
The Truth: The racket you are referring to in your defination Advertising' is spelt 'racket'. 'Racquet' can be written as 'racket' but not the other way around. Cheers, jobless copywriter.