Friday, November 7, 2008

The B-List of Advertising Reality

Billboard – A large outdoor advertising structure typically found in high traffic areas such as alongside busy roads. (Source: Wikipedia)
The Truth – The extra print-outs of press ad adapts you’ll see in a pitch.

Banner Ads – Online ads in a website.
The Truth – A creative canvas strictly for junior creatives because the senior folks care a damn about it.

Bleed – An ad with impressions up to the edges.

The Truth – The state at which agencies are during recession.

Brand Manager – The bloke from the client’s side who handles the brand’s marketing activities.
The Truth – A tailgunner who loves to take the first crack at shooting down your idea.

Billing – The value of advertising handled by an agency on behalf of its clients.
The Truth – A pg3 topic for agency heads and a major reason for heartburn among subordinates.

Posted by Murali

1 comment:

anantha said...

brand manager - truth well told!