Client – Refers to someone who purchases something from someone else.
The Truth – The prodigal son who has one hand on the agency’s neck and the other on the agency’s b@#%$.
Creatives – People who belong to the art and copy department in an agency.
The Truth – A fancy term for a bunch of disillusioned writers and whining artists.
Copy – The written word in an advertisement.
The Truth – The chink in the armour of the visual advertising supporter.
Creative Director – The man / woman responsible for the creative output of the agency.
The Truth – A title given to a self-obsessed ego tripper for possessing the ability of practicing slavery among his forces, while being on a permanent paid vacation.
Consumer – A person who uses a product or service.
The Truth – The only reason why research guys get their salaries.
Posted by Murali