Monday, November 24, 2008

The C-List of Advertising Reality

Client – Refers to someone who purchases something from someone else.

The Truth – The prodigal son who has one hand on the agency’s neck and the other on the agency’s b@#%$.

Creatives – People who belong to the art and copy department in an agency.

The Truth – A fancy term for a bunch of disillusioned writers and whining artists.

Copy – The written word in an advertisement.

The Truth – The chink in the armour of the visual advertising supporter.

Creative Director – The man / woman responsible for the creative output of the agency.

The Truth – A title given to a self-obsessed ego tripper for possessing the ability of practicing slavery among his forces, while being on a permanent paid vacation.

Consumer – A person who uses a product or service.

The Truth – The only reason why research guys get their salaries.

Posted by Murali

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