Monday, December 1, 2008

Why should everybody advertise?

TV, press, outdoor, radio, posters, internet, ambient ideas…these usual suspects show up in every media plan to a potential client. Makes me wonder, where is the creativity in our job? Even if you train a chimpanzee to be a media planner it would have thrown up the same options. How are we different? Why should the lead medium for all brands be either TV or press? Who said outdoor is a reminder medium? Who dinned into our heads that ambient media is not scalable? Can't a brand be built purely with posters? Why should viral always be one more activity to get eyeballs? Why can't it be the medium? Who stopped us from imagining new media? It's time, we put on our thinking cap.

Posted by Anantha

No comments: