Friday, January 9, 2009

A Link A Day # 22: Buyology Review

I am a low life who doesn't read books. I am of the opinion that a book has a little substance and lots of puffery. I like it when I am served the gist of the book in small measures. Assuming there are truckloads of people like me, I am gonna post you links of book reviews, every week. This way, us don't-read-folks won't feel dwarfed in the company of giants, who guzzle a book a day. Let me kickstart this process with the Buyology review by Roger Dooley. Buyology: Truth and Lies About Why We Buy is a neuro-marketing tome by Martin Lindstrom. It is a compilation of conclusions drawn from a brain research project that aimed to map the minds of consumers while they were watching brand communication. Interesting premise. Interesting enough to at least read the review :-)

Posted by Anantha.

2 comments:

√úbermaniam said...

Blasphemy. Whatever happened to writers who recognise books as a means to discover the craft of writing. Saying a book has a little substance and a lot of puffery is like declaring that it's enough to watch a movie trailer. Reading a book involves committing a lot of time and that is something few people in our day age, assaulted as we are by feeds from multiple media sources, find impossible to do. Okay, I'm really short of time, I better go read those reviews.

√úbermaniam said...

On a different note, check this link: http://www.outlookindia.com/full.asp?fodname=20081222&fname=Madarsas+(F)&sid=1

(Apparently madrassas in Up now teach Hindu shlokas and stuff, also.) My question: Is this good or bad?