I am a low life who doesn't read books. I am of the opinion that a book has a little substance and lots of puffery. I like it when I am served the gist of the book in small measures. Assuming there are truckloads of people like me, I am gonna post you links of book reviews, every week. This way, us don't-read-folks won't feel dwarfed in the company of giants, who guzzle a book a day. Let me kickstart this process with the Buyology review by Roger Dooley. Buyology: Truth and Lies About Why We Buy is a neuro-marketing tome by Martin Lindstrom. It is a compilation of conclusions drawn from a brain research project that aimed to map the minds of consumers while they were watching brand communication. Interesting premise. Interesting enough to at least read the review :-)
Posted by Anantha.