Jean Yves Lemoigne, the art director turned photographer, did an eyeball grabbing series recently for Amusement Magazine. He called it Pixxxel. It featured real pixelated 3d-porn girls in high-res settings. The CGI rendering was so good that, from an angle, the pixel porn girls almost looked like constructed from lego bricks. DDB, the agency for Lego, latched onto it and quickly did a 'Lego For Adults' campaign. Creatively, I am cool with this campaign. But from a brand point of view, is it okay for Lego, an iconic toy brand for kids, to be perceived as an Adult brand? My gut feel is, there will be a media ruckus soon. And Lego might just issue a terse statement dissociating itself from this campaign. Click here for viewing Lego porn.
Posted by Anantha.