Tuesday, January 20, 2009

A Link A Day # 33: T-Mobile's Flash Mob Act

T-mobile hijacked the Liverpool railway station by hiring 350 dancers to suddenly transform the station into an 'impromptu' dance floor. The act has worked. Around 862,000 people have witnessed the dance on Youtube. Go add to the eyeballs by clicking here.

Posted by Anantha.

1 comment:

√úbermaniam said...

Interesting aside. Place: Abu Dhabi. Agency: Team, Young & Rubicam. Campaign: Keep the city clean. Ambient/Guerrilla idea: Improv skits/fights/arguments breaking out between groups of 'litterers' and 'activists' planted at the site to attract people's attention to the problem. Result: Summarily rejected. The key is getting clients to buy into such things. I think the biggest problem in advertising in less advanced advertising markets like the Middle East and India is people who can sell fresh ideas.