Thursday, March 19, 2009

10 favourite client-speak cliches

1) Got anything interesting?
2) What's the strategy? (After the creative has been presented)
3) Who's our competition? (As if we knew better)
4) Can you make this film for half the cost?
5) Where's the option?
6) I've shot with Abhinay in my earlier stint
7) The AV has to move my people
8) Has Thomas seen this? (Like Thomas doesn't have anything better to do than okay a 20 cc ad)
9) This is urgent yaar! (What's not!)
10) Even my wife liked the script (If you handle a specimen like this one, may God save you)

Posted by Murali.

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