One of the toughest advertising categories is detergents. No disputes. On an average 42 scripts will be churned out on the power of cleaning agent XYZ, insights will be mined ad nauseum and every situation possible on planet earth (not involving apes) will be presented for sure!
However, some marketers and their adwallahs have managed to keep the category clean and smelling fresh, at least from time to time. Here’s a recent example of detergents breaking new and high ground.
Posted by Niru.